chic cities: london, featuring athina valyraki

chic cities is proud to introduce

athina valyraki, the author of not your average style fix

she is representing fashion from london.

and is she ever...

athina has an iconic style 

with an eye for putting looks together. 

·      Describe London fashion in one word. 

Unlimited. On the street it’s possible to see anything and nothing should surprise you.

·      Where are the best places to shop in London?

  London is a shopping heaven, offering a large number of cool places to explore. There’s highstreet fashion on Oxford street and Regent street, countless tiny vintage stores in Notting Hill and Camden Town (where you’re likely to find hidden gems), small upcoming designer and trendy boutiques in Covent Garden, King’s Road, Marylebone High street and Carnaby street, expensive, high-end fashion labels on Bond and Sloane streets and all-you-need-in-one place shopping centres like infamous Harrods, Selfridges and my personal favourite, Harvey Nichols.

·      What brands are highly coveted where you are?

  I’d say mostly British labels like McQueen, Stella McCartney, Mary Katrantzou, Jonathan Saunders and others like Acne, Proenza Schouler and Peter Pilotto.

·      What is a London fashionista wearing on a typical day?

  A warm sweater to fight the cold, an oversized coat, high heel booties and an oversized envelope or shopping bag.

·      What Spring trend are you most looking forward to adopting? 

Electric colours and chunky heels.

·      What current trend do you wish would go away?

  I don’t think I hate anything that much! I’m very adaptable and always intrigued by new trends. I guess if I think about it I’m a bit over pastels for now.

·      Finish the sentence. A fashionable London girl would not be caught dead in 

Ugg boots. They’re warm, fuzzy and for English weather absolutely necessary, but no one will admit to wearing them!

·      You’re a fashion blogger. What inspired you to start a blog? 

I’d always been crazy about fashion, reading trend reports between classes at uni and challenging myself to make unusual outfit combinations. One day I just felt like this thought process was worth sharing, and I’m glad I did because it helped me develop in countless ways.

·      What makes blogging in London fun or unique? 

There’s always something going on. A fashion-related exhibition, a fair, something to do and somewhere to be. London offers a great variety of opportunities to get-together, network and collaborate with people who share the same interests as you. Being a fashion capital it attracts the fashion-forward elite and becomes a haven for young fashionistas who want to chase their dreams.

·      Fast-Forward 5 years. Where do you see yourself? 

And do you see a place for your blog? Ideally, I’d like to be working somewhere in the fashion industry, while being a professional style blogger on the side. Once a blogger, always a blogger, right?

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